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Ramona Valley in the News

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San Diego County Winery Ordinance
18 June 2008 - North County Times - Supervisors adopt 'interim' winery ordinance
14 May 2008 - North County Times - County repeals boutique winery ordinance
01 May 2008 - Ramona Sentinel - Boutique wineries clear major hurdle
23 April 2008 - North County Times - Supervisors OK boutique winery ordinance

21 April 2008 - North County Times - Decision may be uncorked for boutique wineries
17 April 2008 - Ramona Sentinel - Boutique wineries squeak through county planners
27 March 2008 – Ramona Sentinel - Supervisors' hearing on boutique winery proposal postponed for environmental report

20 March 2008 - Ramona Sentinel - Supervisors to see new winery rules
08 March 2008 - North County Times - Local vintners on private roads may get tasting rooms
05 March 2008 - North County Times - Boutique' winery ordinance on tap
06 December 2007 – San Diego Union-Tribune - Winery Changes Again Put on Hold - Proposal centers on wine-tasting rooms
08 November 2007 - San Diego Daily Transcript / San Diego Institute for Policy Research - Pruning the Challenges of San Diego's Wine Community
06 September 2007 - San Diego Union-Tribune - Wine country ambition - Law keeps vintners from selling wares in tasting rooms
08 September 2007 - San Diego Union-Tribune - Wine-tasting facilities still bottled up - County planners stuck again on 'boutique' law
02 August 2007 - San Diego Reader / Crush - Passion vs. Permits
09 August 2007 - San Diego Reader / Crush - Backyard Bounty
22 July 2007 - North County Times - Ramona growers seek tasting rooms near vineyards

Wildfire Hits Ramona Valley
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3 April 2008 - Ramona Sentinel

Economic development group works to reclaim Main Street
Maureen Robertson

Reclaiming Main Street as the centerpiece of Ramona and bringing all the threads together to make that happen are high on the list of Ramona Revitalization Steering Committee’s Economic Development Subcommittee.

“We really are tired of being a pass-through community,” subcommittee chair and Ramona Chamber of Commerce President Carol Fowler told a group of about 20 last Friday.

The subcommittee has been working hard to identify what Ramona has, said Fowler.

“We have our camel farm, for example,” she said. “We have our wineries. There’s arts, there’s antiques, there’s equine, and so we’re really concentrating on bringing all these elements together and then trying to create how are we going to get that down the hill and to the community —what Ramona has to offer.”

Ramona Valley as an American Viticultural Area “is huge to us,” said Fowler. Recent talks of possibly needing an environmental impact report (EIR) before the county can approve by-right boutique wineries so vintners can open tasting rooms and offer their wines for retail sales “kind of took the tourism wind out of our sails,” said Fowler.

“The vineyards and the boutique winery ordinance...are not just for the vintners,” she said. “It’s for the entire community and the tourism for this town. ... It really is important to the entire community, not just the vintners.

“The wine industry is key to Ramona.”

Add to that the Ramona Grasslands, and Ramona has a budding eco-tourism industry, said San Diego County Supervisor Dianne Jacob, who chaired the revitalization meeting.

A total of 3,400 acres, including new acquisitions, is Ramona Grasslands, Jacob said, referring the group to a county parks and recreation map delineating grassland parcels.

“This has been a priority of the community to purchase as much of this grasslands as possible for riding and hiking trails and preserving the habitat and eagles, and so forth, and the (Santa Maria Creek) greenway project is a big part of that,” she said.

Trails connecting to wineries, cheese shops, landscaped parking areas in town, wine-tasting rooms, and people traveling to Ramona for a weekend of visiting boutique wineries, hiking, horseback riding, and bird watching were among topics discussed.

“We look for Ramona to become a destination place,” said Arvie Degenfelder, chair of the revitalization group’s Health and Human Services Subcommittee. “... What we of course desperately need is the ancillary kind of businesses (such as) motels, good restaurants.”

If the boutique winery ordinance that is proposed is postponed a couple more years, “there will be some marvelous winemakers here in Ramona in particular, but certainly throughout San Diego County, who are already well down the process who may go bankrupt, “because they can’t afford to hang on that thread for very much longer before then can actually sell some of their marvelous product,” said Bill Schweitzer of the Ramona Valley Vineyard Association (RVVA).

“There is a lot of inertia to make it harder, or continue to make it harder, to have boutique wineries in Ramona and San Diego County, and we, I think, have taken a respectful approach to the issue,” said Schweitzer.

Ramona vintners traveled throughout the state to see what makes the vineyard industry in other areas successful, he said.

“Rather than just complain to the board of supervisors, we synthesized a proposal and moved quite a long way on that ordinance with a lot of compromises and the discovery of the private road issue and the compromises that we put in there,” Schweitzer said, adding they are disheartened by the recent setback at the county that may delay an ordinance for years.

RVVA met with an organization in San Diego’s Gaslamp district that may work on wholesale contracts with Ramona vintners, “but, without retail, you can’t really make a business selling wholesale,” he said.

Teri Kerns, an RVVA member and a Ramona Trails Association member, is working with both groups to establish trail connections to wineries, Schweitzer added.

Jacob said she talked with county staff when she heard about the possible need for an EIR. If an EIR is needed, the county should pay for it, she said.

“We will get there,” she said. “We will have an ordinance that will allow retail sales and wine tasting, and we may end up with a tiered system and by right with the boutique wineries, just as the (RVV) association presented originally.

“... In the end it may turn out better for the kind of goals that you’re talking about and to really honor the viticultural designation that Ramona has. ... This is not, as Bill and Carol said, just about the vintners. It’s about the town, and it would be a big part of Ramona.

“From turkeys to wine. Who would ever guess?”

“The turkeys died out,” Ramona chamber director Jo Fox said, referring to Ramona’s reputation in the 1930s and ’40s as a turkey capital. “Now we need the wine.”

Copyright Ramona Sentinel
www.ramonasentinel.com
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25 April 2007 - KPBS Radio - San Diego "These Days"


Southern California Climate Fosters Local Wineries

Listen to the broadcast:
http://www.kpbs.org/radio/these_days?id=8115

Alan Ray (Guest Host):Be honest now. When's the last time you sat down for dinner at a nice restaurant and ordered a wine from J. Jenkins, or Pamo Valley Vineyards? Or name California counties known for their wine: Napa, Sonoma, Mendocino, Santa Barbara. San Diego just isn't a name that often comes up in wine conversations.
Guests
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25 June 2006 - San Diego Union Tribune

Winemaking enjoys a comeback in county


By Elena Gaona
UNION-TRIBUNE STAFF WRITER
June 25, 2006



WARNER SPRINGS – Winemaker Alex McGeary drives to the gate and stops.Stretching beyond the locked gate are neat rows of cabernet, merlot and syrah grapevines. They make up one of the county's youngest vineyards, La Serenissima, which McGeary manages. Within the tender leaves climbing the stakes in this rocky, mountainous terrain, he envisions the promise of great winemaking in San Diego County.

Ramona Valley in the News - Ramona Valley Vineyard Association
DON KOHLBAUER / Union-Tribune
Winemaker Jim Jenkins, 67, pruned four-year-old pinot noir vines last month. He started J. Jenkins Winery in Julian with his wife, Jeanne, about four years ago.
“This is the future,” McGeary says, waving his arm across the 20-acre vineyard. “There are a lot of people who want to be in the wine business in San Diego. They call me, they hang around, they ask questions. They come back and ask me some more questions.”

McGeary owns Shadow Mountain Vineyards and Winery in Warner Springs. He is also president of the San Diego County Vintners Association, which represents about half of the wineries in the county.

Yes, there are wineries in San Diego County, McGeary often tells people. And no, he doesn't mean Temecula.

The biggest buzz these days is that there are at least 24 commercial wineries in the county. They are tucked in everywhere from the cool mountains of Warner Springs to the warm shores of Pacific Beach, and many more operations are on the way.

“It's a renaissance of winemaking,” McGeary says. “We're returning to our roots.”

With a range of climates, primarily sunny inland areas still influenced by the ocean, North County was dotted by wineries and vineyards from Spanish Colonial days until Prohibition reduced the number to two. After Prohibition, winemakers tried to cash in and some 20 wineries were created, McGeary says. But development, the cost of land and a glut of wine forced most of them to close. By 1999, six wineries remained.

Nowadays, ask any winemaker and he or she will rattle off the names of new wineries just months old or being planned. At least a handful of new ones are in the pipeline just in Ramona, says Bill Schweitzer, president of the Ramona Valley Vineyard Association. In January, the area was named the region's second American Viticultural Area, a federal designation also assigned to the San Pasqual Valley. With at least six wineries, Ramona boasts the greatest concentration of wineries in the county, though only two have tasting rooms open to the public.

Ramona Valley in the News - Ramona Valley Vineyard Association
DON KOHLBAUER / Union-Tribune
Jim Jenkins swirled a 2004 pinot noir fresh from a barrel and checked out its color.
“I call us microboutiques. Gallo spills more in a day than we make in a year,” says winemaker Victor Edwards, who operates Edwards Vineyards and Cellars in Ramona. “But I've made some rather nice wines. Now we've just got to get people to accept Ramona can actually make wine.”

It's not easy to open, operate and make a winery profitable. Insiders say it takes at least $25,000 for even a small operation. The permitting process is long. And once that is completed, educating customers about where to go is the next important step.

Besides the perception that there is no wine industry in the county – even though wineries, including Orfila, Bernardo, Fallbrook, Ferrara and Menghini, have been operating for many years – local wineries are often far apart. They are not clustered near one road as in Temecula, and they are not big enough yet to organize wine tours and produce maps that draw visitors to Napa, Sonoma or Santa Barbara vineyards. Instead, visitors have to drive around to find them.

This lack of easy access, plus the fact not all the wineries offer tasting rooms, likely will keep San Diego County's wine industry small and local, McGeary says. On the other hand, remote and distinctive wineries go hand-in-hand with the county's tourism industry, he says, and offer more unusual destinations. The vintners association now qualifies for county tourism dollars, which it used last year to create its Web site: www.sandiegowineries.org.

For those willing to discover it, McGeary says, the county's winemaking industry offers some of the best variety in the world because of dozens of microclimates, resulting in merlot in Escondido and cabernet sauvignon in Ramona to chardonnay in Pacific Beach made with Baja California grapes.

Why a resurgence in winemaking now? Many of the county's newest winemakers are adults switching careers, in search of a “wine lifestyle,” they say. For example, former San Diego Fire Chief Jeff Bowman and his wife, Denise, are starting a small winery on their 2½-acre property in Escondido.

The new winemakers say the county is helping them in their new ventures.
Jim Jenkins, 67, a retired pediatrician, says he is so content he almost hears angels sing when he sips his 2005 estate sauvignon blanc. Jenkins got into the business about four years ago by starting J. Jenkins Winery in Julian with his wife, Jeanne.

He says changes to county zoning laws five years ago are spurring the wine movement. The changes make it easier for “mom and pop” wineries to open by requiring fewer permits to establish small wholesale wineries in agricultural areas. Applicants also are allowed to import grapes. However, many of the new wineries are not automatically allowed to have tasting rooms, which require a special permit.

J. Jenkins Winery, which expects to produce 800 cases of wine this year, is one of the few newer operations permitted to have a tasting room, where most of its wine is sold. Visitors can sip outside, facing Volcan Mountain and the blooming apple trees that still cover a hill from a previous agricultural operation.

In Ramona, Herman and Rose Salerno offer no tasting room at Salerno Winery – yet. But their signature petite sirah, which is sold wholesale and available at local markets, has won gold medals at the Florida and San Diego international competitions.

“We grow the grapes here,” Rose Salerno says proudly.

Grape growing also is increasing in the county, local wine industry insiders say. The industry is so young now that most winemakers know each other and still generally help each other instead of being rivals. They often share tips about new vineyards producing good local grapes, one of the hardest commodities to come by, though more vines are being planted throughout North County.

The latest crop report by the county's agriculture department shows grape growing in the county is still relatively small – about 300 acres producing about 540 tons of grapes annually. That crop was valued at $378,000 in 2004, up from $240,274 the year before.

Accountants Mike and Nancy Dunlap got into the grape-growing business in Escondido on a lark. As amateur winemakers, they met someone who suggested planting vineyards would be just as pretty, but not as expensive, as landscaping.
They've grown as much as 18,500 pounds of merlot and zinfandel grapes that they crush to make their private-label wine, Escondido Sunrise Vineyard, or sell to wineries and home winemakers.

“We sell out,” Nancy Dunlap says, adding their neighbor just planted grapes, too, in hilly Escondido where the days are sunny and the nights are cool.

“It's a natural comeback,” she says. “It's a good area to grow grapes.”

John Alongé says he opened the San Diego Wine and Culinary Center in downtown San Diego nearly a year ago when he noticed the number of new wineries appearing and the country's growing love affair with wine. His wine bar features varietals from apple wine from Julian to sangiovese from the San Pasqual Valley and viognier from Warner Springs. Anything local sells, he says.

“It's happening, but it's under the radar,” Alongé says, adding that he knows of six wineries expected to open soon. “They're small, spread out, discreet. It makes it more interesting, like a great adventure. Is everything good? No. But you have a whole range that's very exciting, and a lot of them are very, very, good.”

Ramona Valley in the News - Ramona Valley Vineyard AssociationElena Gaona: (760) 737-7575; elena.gaona@uniontrib.com

http://www.signonsandiego.com/news/northcounty/20060625-9999-2m25winery.html
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